Tuesday, November 3, 2009

Live Excitement: Yamaha and Disnelyand Announce New Interactive Music Concerts and Sweepstakes


Yamaha and Disney, who have long been partners in entertainment, have recently begun a new stage of collaboration with a series of performances from Yamaha artists taking place at the Disneyland resort. The great news for everyone outside of Southern California, though, is that the performances will be broadcast live over the Yamaha Hub website.

A series of four concerts has been planned, and the first concert, which included a Dixieland jazz band, was held last week in the French Quarter area of Disneyland. The next concert will be broadcast from Disney's California Adventure Park on at 5pm Pacific Time on December 8th, featuring the music of acclaimed trumpeter Jens Lindemann with accompaniment from a Yamaha MODUS piano. This concert will be followed by one more event in December before the series wraps up with the Grand Prize giveaway concert and simulcast on January 17, 2010. The performances will feature well known and admired Yamaha artists. For the most updated schedule, visit www.yamahahub.com.

Also, a code will be shown during each broadcast, which can be redeemed through The Hub website or through an SMS message. Prizes will be awarded during each broadcast. The Grand Prize, consisting of a Yamaha home theater system and a Disneyland vacation, will be awarded at the close of the final concert broadcast coinciding with the 2010 NAMM Show in Anaheim, Calif. You can tune in to www.cli.gs/yamaha for all of the live broadcasts.

Keep reading for more details about the concerts, contests, and Yamaha's partnership with Disney.

Yamaha is the official supplier of musical instruments to the Disneyland Resort, and the company has launched a number of popular web initiatives, including production of several podcast episodes that have become major web hits. Recently, Yamaha and Disney named Mark Carman, of Levittown, NY, as the winner of the Celebrate Your Music Contest. Launched in September 2008, the contest sought the best performance of Disney’s “It’s a Small World” theme song. Contestants had the opportunity to upload their performances online through The Hub. The press conference announcing the winner and debuting the winning video was held on January 16, 2010 at the Winter NAMM 2009 conference in Anaheim, Calif.

In addition to this partnership, Yamaha is also proud to be the instrument provider for the prestigious Disney All-American College Band. The relationship between the Walt Disney Company, the largest employer of professional musicians in the world, and Yamaha, the world’s largest manufacturer of musical instruments, has thrived and grown in many ways over the past several years. Vacationers, visitors and guests at events held at the Disneyland Resort have long experienced a rich Yamaha musical experience whether attending weddings, corporate gatherings, concerts or the countless musical events that are integral to the Disney offerings.

For more information on the sweepstakes and Disney events, visit www.yamahahub.com, or e-mail bandandorchestra@yamaha.com.

- Doug